In this day and age, the privacy of customer data is a top priority for any company tasked with handling it. With so many rogue apps being reported from time to time to be mining user data without any regard for user privacy, Google is doing what it can to rein in on the culprits.
The company has reportedly sent out emails to developers whose apps are deemed to have violated the Play Store’s terms and conditions with respect to user data privacy by not having valid links to their user data privacy policy.
An email from the Google Play team to developers seen by sections of the media indicates that developers who fail to comply by March 15th may have their apps purged from the Play Store. We sincerely hope it doesn’t come to that.
