As expected, consumer electronics brand Infinix Mobile, a subsidiary of Transsion, the Chinese smartphone powerhouse that enjoys double-digit market share on the African continent, finally launched its 2020 flagship smartphone, the Infinix Zero 8, in Kenya today.
As previously highlighted, Infinix is using the device’s unique diamond design to tie it with a fashion theme as it seeks widespread appeal for a device series that is making a return to the market after a one-year hiatus. The last Infinix Zero device, the Zero 6, launched over a year and a half ago. In between, Infinix had focused its energies on the other device series it offers in the entry-level and lower mid-range segments of the market like the Infinix Note 7 we looked at recently.
The Infinix Zero 8 features a quad-camera arrangement at the back heralded by the 64-megapixel Sony IMX686 image sensor. On the front, the device features a 48-megapixel sensor and an 8-megapixel sensor in a dual-front-facing camera setup, a first for Infinix and a trend we are beginning to in the market. It also, finally, features a USB Type-C port for data transfer and charging.
Talking about charging, one of the key selling points of the device is its fast-charging capabilities, made possible by the pairing of a 33W charging brick and the cable supplied with the device in the box.
Another standout feature of the device, also a first for the Infinix brand and among the very first in the local market at the device’s price point, is the high-refresh-rate (90Hz) display.
Like other Infinix smartphones before it, the Infinix Zero 8 arrives with XOS, Infinix’s own custom take on Android, this time with Android 10 as the underlying force. An addition that users of the Zero 8 will be getting is the ability to easily integrate with Infinix’s device ecosystem courtesy of the pre-installed Infinix Life application which readies Infinix smartphone users for life in a future Infinix ecosystem that includes smart televisions (powered by Android TV, no less), like the ones the brand is availing in the local market starting this month.
The Infinix Zero 8 is going for Kshs 29,000.
According to Infinix, the Zero 8 will be covered by a guarantee policy of up to 25 months.