Streaming video-on-demand service Showmax is set for a big rebrand in the new year.
According to a statement from Showmax, its impending rebrand will include a fresh new look complete with a new logo (see above featured image), a new app and an entirely new product suite.
The rebrand is expected to coincide with a relaunch of the service in February 2024, on the back of the partnership between it, Comcast’s NBCUniversal and Sky.
As earlier captured, the former is behind the platform that will power Showmax when it relaunches while the latter will be chipping in with the content on offer by the streaming service whose biggest user base is in Africa, where it traces its roots.
“Showmax’s migration onto the global Peacock streaming platform means it’s ready to scale, and scale fast,” Showmax says.
“For fans of international content, the new Comcast partnership guarantees Showmax an ongoing supply of hit content, as the media giant owns the likes of Universal Pictures, NBC, Peacock, Sky, DreamWorks Animation and Telemundo.”
“The new Showmax will have three plans: Showmax Entertainment, Showmax Entertainment Mobile and the exciting Showmax Premier League. Powered by SuperSport and made for mobile users, Showmax Premier League is the first standalone Premier League mobile streaming service ever to launch in Africa and will take every single match of the world’s most popular football league to every corner of sub-Saharan Africa,” the statement continues.
Ahead of the anticipated rebrand and relaunch, Showmax discontinued its sports streaming tier, Showmax Pro, last month, migrating existing users to DStv Stream, a near-similar service offered by its biggest shareholder and former principal owner, Multichoice.
With Showmax being clear about the existence of a Premier League-only subscription plan, it is likely those interested in live-streaming sporting events other than the English Premier League will have to make do with DStv Stream; unlike in the past when Showmax Pro could diversify into other football tournaments as well as other sports.
Showmax has been trialling its new look and product offering with several users for weeks now.
