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Opinion: It’s time for scheduled WhatsApp messages

Message scheduling already exists in other popular messaging apps like Google Messages, Telegram, and Signal.

Hillary Keverenge by Hillary Keverenge
April 23, 2024
in Apps
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WhatsApp is the ubiquitous messaging giant and no doubt it boasts an impressive array of features. Yet, one glaring omission remains: the ability to schedule messages. In a world where we juggle busy schedules and different time zones, this feels like a missed opportunity.

Imagine planning a surprise birthday message for a friend abroad, or reminding a colleague about an upcoming meeting without spamming them at midnight. Features like message scheduling exist in other popular standard and instant messaging apps like Google Messages, Telegram, and even Signal. Heck, even the unofficial versions of WhatsApp like GBWhatsApp had this feature before META reigned in. These apps allow users to set a specific date and time for their messages to be sent, ensuring timely communication without the need for constant vigilance.

The benefits of message scheduling are numerous. It fosters more thoughtful communication — you can craft the perfect message without the pressure of an immediate response. It promotes organization, allowing users to plan their communication flow and avoid forgetting important messages. It even minimizes late-night messaging faux pas, ensuring your well-wishes arrive at a reasonable hour. Below is an example of how the message scheduling feature works in Google Messages.

Message-scheduling-in-Google-Messages

Opponents might argue that scheduling messages removes the spontaneity and immediacy that define instant messaging. But wouldn’t a well-timed, well-crafted message hold more impact than a hurried one sent at an inconvenient time? After all, a well-scheduled birthday message would slap more than a last-minute scramble.

I don’t think adding message scheduling would detract from the core functionality of WhatsApp. It would simply offer users a valuable tool to enhance their communication experience. It’s time for WhatsApp to catch up with its competitors and embrace the convenience and efficiency that message scheduling provides. With a little innovation, WhatsApp can maintain its dominance in the messaging world while offering a feature that its users are increasingly demanding.

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