Lenovo will on Tuesday, February 28th, officially unveil the Motorola smartphone brand in the Kenyan market.
The company had previously been expected to do so in the month of January.
An invite sent out by local representatives also confirms that the said event will see Lenovo introduce the Moto Z for the first time in not just Kenya but the larger East African market as well.
Motorola was once a household mobile phone brand in the Kenyan market in the early days of mobile telephony taking root in the country. A change in the mother company’s fortunes meant that the iconic American technology brand retreated to mainly Western and Latin American markets. After being bought by Google, Motorola’s brand presence spread to India and a few other emerging markets.
Chinese device maker Lenovo, which acquired Motorola, bought the Motorola brand from Google back in 2014 and has been working to restore it to its former glory with little success. Its latest move has been to place the Motorola brand ahead of its own in the design, manufacturing and marketing of smartphones.
The Moto Z smartphone that the brand will be re-entering the Kenyan and East African smartphone market with is a 5.5-inch Android device that was unveiled in June last year. Its Achilles Heel? It has no headphone jack.
