IFA 2017 perfect place to unveil the Galaxy Note 8, says IFA Executive Director

The first generation Samsung Galaxy Note phablet, the Samsung Galaxy Note II, the Galaxy Note 3 and the Galaxy Note 4 all have one thing in common: they were unveiled in Berlin, Germany, at the annual IFA trade show.

However, in recent years, Samsung has shifted the venue of the launch of its most high profile device after its Galaxy S smartphone to other places. For the Galaxy Note 5 launch back in August 2015, Samsung pitched tent at the Lincoln Centre in New York City. A year later, the global unveiling of the ill-fated Galaxy Note 7 was done in the same city as Samsung doubled down on its efforts to attract the lucrative North American market and one-up Apple in the business.

This has meant that IFA, arguably the world’s largest consumer electronics show, loses out on the attention and buzz that usually follows along the world’s largest maker of Android devices. That is something the organisers of the annual trade show, gfu and Messe Berlin, are keen on reversing this year.

According to Jens Heithecker, the IFA Global Executive Director, who was speaking to the tech press during the IFA Global Press Conference in Lisbon, Portugal, the organisers are in talks with Samsung hoping to lure the Korean device maker to the September event for the launch of its next Galaxy Note smartphone which we all hope will be called the Galaxy Note 8 now that Samsung has put the tragic events surrounding the Galaxy Note 7 behind it with the successful launch of the Galaxy S8.

IFA hopes that the huge number of journalists and, subsequently, the media spotlight the weeklong event attracts, will be enough to have Samsung pick up from where it left in 2014, the last year it unveiled a high-profile mobile product at IFA. According to the organizers, IFA 2015 was covered by nearly 6,000 journalists with at least half coming from over 70 countries. The end result? 1.2 billion people were reached worldwide.

“My personal perspective is that IFA would be the better place (to unveil the new Note smartphone),” Heithecker revealed.

Emmanuel Chenze

Let's just say I know my stuff. I have 7 years experience handling, tinkering with and then writing extensively about Android stuff. Sometimes it is exciting, sometimes it is not; things can get stale with nothing new to show but I live for each one of those moments. Have something Android-related that you believe I need to have a look at? Hit me up: echenze@androidkenya.com