Safaricom marks 20th anniversary with goodies for subscribers and small businesses

Safaricom subscribers are in for a treat over the next one month as the telecommunications company marks its 20th years since it was founded.

“As part of the celebrations, all Safaricom customers will enjoy one free call of up to 20 minutes within the next 30 days. To ensure all customers benefit, each customer will receive a notification a day before to alert them of their free call. Customers who have been on the Safaricom network for 20 years as well as customers turning 20 this year will also receive a free 20GB data bundle valid for 7 days,” a statement from the company notes.

Another promotion, dubbed “20@20”, will see Safaricom subscribers able to buy 20 minutes call time and 20 megabytes of data for just Kshs 20.

Additionally, “Customers purchasing personalized Tunukiwa voice offers will receive free 20 minutes to call across all networks.”

The marking of Safaricom’s 20th birthday also served as a platform for the company, which has heavily impacted the country in the two decades of its existence, to unveil its vision for the future, what it is terming as “going beyond”, something it is promoting through a brand campaign dubbed Twende Tukiuke’, “a callout to go beyond what is thought possible”.

“We plan to go beyond to new frontiers, be more present, more world-class, and enable new platforms to launch our SMEs into greater possibilities,” Safaricom CEO Peter Ndegwa said at the event held earlier today.

The renewed focus on small micro-enterprises, as captured in Ndegwa’s statement, is immediately captured in a product that Safaricom is unveiling today. Dubbed ‘Pochi la Biashara‘ (business wallet), the product allows small business owners to separate personal transactions from business ones.

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Safaricom recently debuted an M-Pesa for business application.

It also later made it easy for customers to transact using M-Pesa without the need for either the Safaricom mobile application or the SIM toolkit, as has previously been the case. One can simply dial *334# from their mobile phone to access M-Pesa services. It is this M-Pesa shortcode that small business owners accepting Pochi La Biashara will be directing their customers to use.

Check out a timeline of Safaricom’s 20-year journey here.

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