So, Samsung is set to announce its latest flagship smartphone, the Galaxy S10, at an event in San Francisco, California, tonight.
10PM, Kenyan time, to be exact, if my little effort at time variation is correct. For the concerned football fans in the house, that is about an hour before the much-awaited Champions League fixtures kick off.
Given Samsung’s status as the biggest maker of smartphones on the planet and the biggest maker of Android devices, the impact of tonight’s launch is going to be felt for the remainder of the year, if not for years to come.
Say what you may about the shrinking premium smartphone market but the S10 and its counterparts are guaranteed to be here to stay for quite some time. How long they will be relevant, though, is a whole different matter. One that will be dictated by what the device(s) offer and how the competition, like Huawei which has an event for its own flagship smartphone announcement next month, responds.
If your curiosity, just like that of some of us, won’t let you be then you can follow what’s happening in the United States from wherever you are through the following channels:
- Samsung will be streaming the event on its Facebook and Twitter pages (you’ll just need to check the top of your Twitter timeline if you already follow Samsung)
- The same will be streamed on Samsung’s own website
Given that the devices have leaked extensively in the run-up to tonight’s launch, we are looking to hear what unique features Samsung has built into its new One UI to help deliver its 2019 vision through the Galaxy S10, S10+, S10e and, possibly, Galaxy Fold.
Whereas the Galaxy S10 and S10+ will be taking over from where the indefatigable S9 and S9+ left, the S10e is said to be Samsung’s own take of the “budget” iPhone XR while the Galaxy Fold is set to herald the company’s official foray into the gimmicky (as of now) foldable smartphone space.