One of the fastest-growing smartphone brands in the world, Realme (styled “realme”) has today announced its official entry into the Kenyan mobile phone market in line with its global expansion strategy.
It is doing so with the Realme C3, a budget smartphone powered by Android 10 that is going for Kshs 14,000.
The device’s features and specifications, at a glance, are as follows:
- 6.5-inch HD display
- 12-megapixel AI triple camera with portrait and macro lenses
- Helio G70 processor – like the one on the Infinix Note 7
- 5,000mAh battery
With 40 million users of its smartphones in about 60 countries, Realme is hoping that the C3, and other devices that will follow, will help catapult it in Kenya to the same status it has achieved in other markets like India where it has consistently ranked among the top 3 smartphone brands in the country alongside Vivo and Oppo since its inception over 2 years ago. The former is a sister brand under the umbrella of BBK, the Chinese multinational corporation that owns Oppo, Realme, Vivo and OnePlus, and the latter is where it existed as a sub-brand before it was spun off to become an independent brand just like Xiaomi’s Poco.
“Realme’s launch in Kenya targets publics who embody the brand slogan “dare to leap”, which is inspired by the young generation who are regarded as being more open-minded, confident, self-expressive, liberal, upbeat, and receptive to new ideas and ways of living,” a statement from the company, through its publicists, notes.
The Realme C3 comes in two colours: Frozen Blue and Blazing Red.