Samsung used its Unpacked event on Wednesday to unveil two devices: the Samsung Galaxy A52 and A72.
This marked the first time that the Korean company had dedicated a whole event under its ‘Unpacked’ brand to mid-range devices. Normally, they are forced to share the spotlight with other devices or relegated to non-‘Unpacked’ events.
The switch probably underscores the importance with which Samsung views the two new devices which, it says, it will be backing via its continuous software updates pledge to customers that has been in place since last year. With a global pandemic crippling operations last year, smartphone shipments and sales took a hit and that ate into the sales of Samsung’s flagship smartphone at the time, the Galaxy S20.
With the cheaper Samsung Galaxy S20 Fan Edition (FE) being lauded for striking a balance between the premium feature-set of the Galaxy S20 series and the affordability previously associated with past generations of Samsung flagship devices, the writing was on the wall over which direction the consumer was going.
The Galaxy A52 and A72 are Samsung’s attempt at bridging the gap between its high-end smartphones in the Galaxy Fold, Galaxy S and Galaxy Note series and those in its mid-range Galaxy A series.
With the Galaxy A52 and A72, for instance, buyers of the devices will not have to aspire to move up the Samsung ladder in order to be able to enjoy the smart home experience that is enabled by Samsung’s SmartThings platform. Or, and this is not the first time we are seeing this on the A series, worry about being able to pair any Samsung accessories they get (like the Galaxy Buds and Galaxy smartwatches and fitness bands) with their non-flagship smartphone units.
Samsung has not stopped there with features specific to both phones standing out. The most notable ones include support for storage expansion up to 1 terabyte. On the Samsung Galaxy A72, there’s even NFC connectivity.
Both the Samsung Galaxy A52 and A72 come with similar designs and pack similar features and specifications except the display size, where the A72 is the bigger device, obviously, the addition of a 3x Telephoto lens on the Galaxy A72 and several features that, by virtue of market segmentation, are not available on the Galaxy A52.
It is worth noting that both devices will let their users enjoy 90Hz high refresh rate when interacting with their displays..
The Galaxy A52 has a 5G variant that packs even more powerful specifications.
According to Samsung’s local (Kenya) office, over 100 units of the Galaxy A52 had already been sold by the time it was holding its launch event in Nairobi.
The Samsung Galaxy A72 is going for Kshs 50,000 and the A52 is going for Kshs 38,500. Whereas the latter is already available in the market, it won’t be until next week when the former becomes available.
Both devices arrive with Samsung Care+ protection meaning that buyers are protected in the event of damages, and breakdowns of key components like the high refresh rate display.