Nokia 9 PureView gets first-sale discount of Sh 10K ($100), but don’t be too excited

The Nokia 9 PureView is one of the devices that HMD Global unveiled at the MWC 2019 tech show and is expected to find its way to multiple markets across the globe, including Kenya and the U.S.

There will be plenty of retailers ready to sell you the phone once it becomes available beginning next month. In the U.S., the Nokia 9 PureView has a price tag of $700, which is quite affordable in a market where people can happily part with $1000+ for a smartphone and still hardly feel any pinch.

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On the contrary, parting with a similar figure for a phone back at home is something one has to deliberate with his ancestors before actually making the move lest he wants to awake them. Buying a Sh 40k phone suddenly makes one an elite in the society, leave alone the Sh 70K that HMD is demanding for the PureView.

What’s even more interesting is that in the U.S., where I feel like people don’t really need it, the Nokia 9 PureView is already getting a discount of $100, an equivalent of Sh 10,000, bringing the launch price down to just $600 or Sh 60,000. Considering what it brings to the table, this seems like a sweet spot for this phone.

I bet many Kenyans would relish the idea of launching the Nokia 9 PureView locally priced at the discounted amount of about Sh 60,000, but it’s unlikely to happen considering that the volume of sales here can in no way match what HMD expects from the U.S. market. At the discounted $600, HMD hopes to rack in more sales than it would have been the case with the price at $700. The same cannot be said of the Kenyan market even if the price is discounted to, say, $500.

By keeping the price high, though, HMD should still achieve its revenue target even if it sells fewer units, thus, we don’t expect any price discounts when the phone arrives in the country. At least not on the first sale.

How much would you pay for the Nokia 9 PureView?

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