Safaricom has slashed the selling price of one of the smartphones it offers under its budget-focused Neon brand, the Neon Ray Pro, from Kshs 5,999 to just Kshs 3,999.
The 33% discount, which has been running over the last few days and continues to date, is an opportunity for many to join the smartphone revolution. It’s not the buy-one-get-one-free offer we had around this time 2 years ago on its predecessor but it’s something substantial.
Given that the device is one of the few affordable 4G phones on offer, it is also a chance for many to make the shift to 4G, the entire focus of the Maisha Ni Digital campaign by Safaricom that is currently in its third year.
The Safaricom Neon Ray Pro packs a 5.5-inch display, a pair of 5-megapixel cameras on both the front and the back, 1GB RAM, 16GB internal storage and a 2,500mAh battery. It runs on the Go edition of Android 10 which is optimized to match the software’s demands on the basic hardware and make sure there is harmony between the two that doesn’t compromise on the overall user experience.
The Safaricom Neon Ray Pro has been around for just over half a year now, having launched in July last year as the device powering Safaricom’s Kshs 20 per day smartphone ownership programme, dubbed Lipa Mdogo Mdogo.
At launch, the device went for Kshs 6,000 with those getting it under the Lipa Mdogo Mdogo programme getting it for Kshs 6,500, inclusive of a Kshs 1,000 deposit paid upfront. Various offers, especially through Masoko, Safaricom’s online shop, have seen its price drop to the Kshs 5,000 mark often.
To accompany the price drop, Safaricom is giving buyers of the device, under the current promotion, free access to WhatsApp for 3 months. Safaricom is also including what it is calling an “education bundle” – free daily education bundles on the Shupavu291 service for 3 months – with every purchase of the Neon Ray Pro made at this time.
The Safaricom Neon Ray Pro can be bought at the discounted price at Safaricom retail stores across the country and, online, on Masoko.