Tecno launches new smartphone targeting Gen Z, Spark 7P

Tecno yesterday announced the entry into the market of its latest smartphone, the Spark 7P.

The device is an addition to Tecno’s entry-level smartphone lineup, Spark.

This year, however, the lineup has been refreshed with a new focus: targeting Gen Z.

Gen Z, short for Generation Z, is the demographic born between the year 1995 and 2010, coming right after the millennials who, hitherto, have been the target market for most smartphone campaigns.

Members of Gen Z distinguish themselves by being the first social generation that, for the most part (especially those with at least an urban upbringing in the developing world), knows no life without a connected world thanks to the possibilities brought forth by the advent of technologies like the internet, the mobile phone and others.

At this point, it is hard to properly capture what Tecno is on to but we can only speculate that the Spark 7P represents the start of a journey where we will see this focus sustained over the next few years especially given the purchasing power of the people targeted.

What anyone looking to get the new Spark 7P can expect is a mix of features that, up to this time last year, were limited to more pricey devices and those that one can expect to find on a device of the Spark series’ stature, in one package.

That means, for instance, some performance chops thanks to the Helio G70 chipset from MediaTek, a high refresh rate (90Hz) display and what we have come to expect, a couple of lenses at the back that combine to give some acceptable photography and videography output. In this case, that will the 16-megapixel AI triple camera setup.

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There’s also a large 6.8-inch display that Tecno says is an “edge-to-edge” – we’ll see that in our exploration of the device, soon.

“Animations are smoother, Apps load quicker, and photos are sharper, helping connect with the world around Gen Z faster than ever before,” Tecno notes in a statement.

Other features of the Tecno Spark 7P are 128 gigabytes of internal storage, 4GB RAM and a 5,000mAh battery.

If these hardware features sound familiar then it is because, so far, the Tecno Spark 7P looks to be reading from the same playbook the Camon series was last year when it matched sister brand Infinix’s equivalent smartphone series spec by spec. In this case, the Spark 7P appears to be a mirror of the Infinix Hot 10T (which is being officially released in the Kenyan market later in the day), at least as far as the specifications go.

On the software front, the Tecno Spark 7P is one of the early devices to arrive rocking the new HiOS 7.5 which is still based on Android 11.

We are keen to see what other members of the Spark 7 series Tecno will be availing locally.

Tecno is set to launch the Camon 17 series in the country in a few hours time.

 

The featured image was taken by Nixon Kanali

Have something that you believe I need to have a look at? Hit me up: echenze [at] androidkenya.com