Samsung to drop Z branding in its foldable lineup

The Galaxy Unpacked event is fast approaching and while we are not expecting to see major changes in the upcoming fourth-generation foldables, Samsung is introducing a major change in its naming convention for the foldable line-up.

According to reliable tipster SnoopyTech, the South Korean giant has decided to drop the Z branding from its upcoming foldable smartphones. This means the devices will simply be known as the Galaxy Fold 4 and the Galaxy Flip 4 rather than the mouthful Galaxy Z Flip 4 and Galaxy Z Flip 4.

While the new naming convention will be more intuitive to name and for casual customers to keep up with, there is also another motivation as to why Samsung has decided to drop the Z letter from their line-up.

Earlier in the year, we reported that the company had removed the Z branding in a few European countries including Estonia, Latvia, Lithuania, and Ukraine.

This was because the letter Z, as well as a few other letters and symbols, had become a symbol of war for Russia. The letter Z was found painted on Russia’s war tanks and trucks in Ukraine.

This prompted Samsung to silently drop the Z branding on the foldable devices in the countries neighbouring Ukraine. They, however, did not make any official announcement in regard to the move, probably not to draw attention and give publicity to Russia’s army.

SnoopyTech further explains that the letter Z will not be printed on the boxes of both the Fold 4 and the Flip 4.

While the move might have been triggered by the current political scene, the dropping of the letter Z kills two birds with one stone, as it is less mouthful and makes for easy referencing of the upcoming two devices.

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Furthermore, the first Galaxy Fold launched back in 2019 did not feature the Z branding. It was only later introduced when Samsung launched the first Galaxy Flip a year later in 2020.

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Naftaly is a Computer Science graduate with a passion for tech, video games and pop culture. When he is not writing articles for AndroidKenya, he is probably rewatching the Lord of the Rings trilogy for the hundredth time. Email at Twitter @KarisNaftaly

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